We are looking for a CRM Campaign & Marketing Automation Expert to strengthen our European Home Credit (EHC) team. In this role, you will be responsible for planning, executing, and optimising CRM and marketing automation activities across European markets, ensuring high effectiveness of customer communication, retention, and engagement.

In this role, you will:

• Plan, implement, and optimise CRM and marketing automation campaigns across European markets based on business objectives and KPIs.

• Design and manage multi-channel customer communications (email, SMS, telemarketing, digital, mobile, and social media) adapted to local market needs.

• Design, build, and optimise automated customer journeys and communication scenarios supporting customer lifecycle, retention, and engagement.

• Develop and improve marketing automation processes, rules, and segmentation logic to increase efficiency, scalability, and consistency of CRM activities across markets.

• Manage and maintain customer data in ProviEngage and other systems, ensuring high quality, consistency, and integrity.

• Analyse campaign performance and processes, prepare reports and recommendations, and support management decision-making.

• Define business requirements for CRM, lead management, and retention tools in cooperation with IT.

• Integrate new channels and innovative solutions to improve automation, efficiency, and customer engagement.

• Contribute to EHC-wide CRM projects, supporting best practices and process standardisation.

Your profile:

• Experience in CRM, marketing automation, or digital marketing in an international or multi-market environment.

• Strong analytical skills and ability to translate data into actionable insights.

• Experience working with CRM tools and customer data platforms (experience with ProviEngage is an advantage).

• Knowledge of multi-channel marketing campaigns and customer journey management.

• Proactive mindset with a continuous improvement approach.

What we can offer:

• Opportunity to work in an international environment and shape EHC-wide standards and best practices.

• Collaboration with experienced marketing, CRM, IT, and analytics professionals.

• Professional development in a fast-growing and data-driven area of the business.

• Stable employment – 93% of people are employed under an employment contract for an indefinite period.

• Safety – we have been on the Polish market for 28 years.

• Friendly work environment – we have received the Top Employer award 13 times in a row.

• Hybrid work – we usually meet in the office twice a week (Dworzec Gdański metro station).

• Extra 3 days of paid leave – if you use all your leave in a given calendar year.

• Private medical care with appointment guarantee service (Medicover).

• Full implementation under the supervision of a mentor, including a package of professional implementation training.

• Access to the development platform, including e-learning training, podcasts and webinars.

• Activities supporting development in the organization, e.g. the "Effective Manager" training series for people holding managerial positions.

• Business telephone (also for private use).

• Access to the ProviBenefity cafeteria platform, which is supplied with a monthly amount to be used, or subsidies for your Multisport card - you choose from 5 types of cards.

• Life insurance (UNUM Życie TUiR S.A.) on preferential terms.

• Christmas benefits and co-financing for the "Holidays under the pear tree" holiday for you and your children.

• Psychological support for employees, including: care of a psychologist (including children's), psychotherapist, dietician, coaching.

Join us and help build a more integrated, data-driven, and customer-centric marketing ecosystem across EHC.